Sarah Moss, Communications Director, UK Skills and WorldSkills 2011

In this post, we talk to Sarah Moss, the Communications Director for UK Skills and WorldSkills London 2011 about her role and her hopes for vocational skills.

WSL2011: What excites you most about being WorldSkills London 2011’s Communications Director?

SM: I think it is the opportunity to be part of a major international event and also to try to help people to understand the value of vocational skills.

WSL2011: What do you think will be your biggest challenge?

SM: Making a real difference in the time we have available will be a challenge - we need to pull all our resources together and find creative ways of informing people about WorldSkills.

WSL2011: London is a world class communications hub - will that make your job easier?

SM: (Laughing) I think it will make my job harder. It means there are very high expectations for what we can provide in terms of global media. We need to communicate clear messages to young people, but we are also reliant on WorldSkills Member countries/regions reinforcing the messages in their locality as well.

WSL2011: If you could sum up in 5 words why people should visit WorldSkills London 2011, what would you say?

SM: Hmmmm...because it is 'vocational talent at its best'.

WSL2011: Finally, if you were competing in a skill, what would it be?

SM: (Laughing) Probably Confectioner / Pastry Cook - I love the marzipan figurines they can create!